Naturally Friendly Toothpastes

Creating a Refreshing and Effective Oral Care Experience

hello, a brand known for its innovative approach to personal care, has revolutionized the toothpaste industry with their Naturally Friendly Toothpastes. Designed by Ashley Weber and her team, these toothpastes go beyond the traditional "super" or "ultra" claims and focus on creating a positive emotional response through taste and visual appeal.

Traditionally, oral care products have relied on fear and shame-based marketing tactics. However, hello believes that products can and should appeal to users' taste buds and eyes, evoking a sense of joy and positivity. The company's founder, Craig Dubitsky, emphasizes that there is no such thing as a boring category, only boring execution.

What sets hello's Naturally Friendly Toothpastes apart is their commitment to using natural ingredients without compromising on effectiveness. Clinically tested, these toothpastes have a high Pellicle Cleaning Ratio, ensuring thorough cleaning without being harsh on enamel. They also have a low Relative Dentin Abrasion, meaning they are gentle on teeth. The use of a natural silica gently polishes teeth, while maintaining a low level of SLS, a surfactant that creates a satisfying foam but can be an irritant at traditional levels.

The design of the toothpaste tubes is also noteworthy. Made from an all-color fully extruded 5-layer mdpe with a matte finish, the tubes have a soft touch and are crinkle-proof from start to finish. The threads on the neck of the tubes have been re-engineered to ensure that the cap always faces forward for ease of use. Additionally, the tubes are silk screened, allowing for vibrant and legible whites, and creating a tactile texture when using the product. These small details contribute to a better consumer experience.

With dimensions of 6 1/4" x 2 1/2" x 1 1/4" for the fluoride toothpaste tube and 6 1/2" x 2 1/2" x 1 1/2" for the fluoride toothpaste box, hello ensures that their packaging is both functional and visually appealing. The kids' toothpaste tube measures 5 1/2" x 2 1/2" x 1 1/4", while the kids' toothpaste box measures 5 3/4" x 2 1/4" x 1 1/2".

hello's Naturally Friendly Toothpastes have received recognition for their outstanding design and innovation. They were awarded the Silver A' Design Award in the Beauty, Personal Care, and Cosmetic Products Design category in 2016. This prestigious award is given to designs that demonstrate exceptional expertise, innovation, and artistic skill. The toothpastes have been commended for their technical characteristics and ability to evoke positive feelings, amazement, and wonder.

By combining natural ingredients, effective cleaning properties, and visually appealing packaging, hello's Naturally Friendly Toothpastes have redefined the oral care experience. With their commitment to creating products that appeal to both the taste buds and eyes, hello is paving the way for a new era in oral care.